ABC & City Eventions Outfit Medics Give Away More Grey’s Anatomy Stuff

Attention all of you in the New York, Seattle and Los Angeles areas. If you happen to work at a hospital in any of these cities, you might land yourself some Grey’s Anatomy scrubs, lab coats, and/or long-sleeved shirts branded with the Grey’s Anatomy logo. ABC and their partnering companies are working hard to remind you to tune in on September 27th (as if any of us could forget).

Full press release below, and more after the cut.

“Grey’s Anatomy” & City Eventions Outfit Medics to Spread Enthusiasm About Season Premiere

New York City, NY, September 14th, 2007-

ABC Entertainment and Generation Outdoor joins with freshly launched marketing company, City Eventions to distribute branded scrubs in hospitals to publicize the fourth season of “Grey’s Anatomy” premiering September 27th on ABC.

Scrubs, lab coats, and long-sleeve shirts, branded with “Grey’s Anatomy” logo and bearing tags citing timeslot information, are being dispersed throughout hospitals in New York, Seattle, and Los Angeles. Clothing will be provided to hospital staff from September 10th through September 14th in ten hospitals per market including Mount Sinai in New York, UCLA Medical Center in Los Angeles, and University of Washington Medical Center in Seattle.

“We’ve been met with so much enthusiasm while coordinating and distributing the “Grey’s Anatomy” scrubs to hospitals in the targeted markets! It’s such a unique campaign that’s created excitement for the new season,” said City Eventions head, Michael Monestime.

Branded product distribution in niche arenas like hospitals, is one way that marketing newcomer City Eventions permeates the advertising soak typical of this time of year when networks breakout the big budgets to promote fall primetime lineups. The media plan for “Grey’s Anatomy” also includes conventional mediums like television, print and outdoor.

City Eventions, based in New York, NY, is a full-service agency specializing in progressive, non-traditional marketing from concept to completion. City Eventions is the product of Michael Monestime, founder of the former Movement Marketing, and Rick Del Mastro, CEO of the out-of-home vendor, City Outdoor.