ABC and TV Guide Give Away Grey’s Anatomy Hospital Gown to Fans
Here’s something that might interest a lot of you. The September 24th issue of TV Guide will be polybagged to include a free life-sized hospital gown as a promotional tool. This unique piece of merchandise will hopefully remind viewers to tune in to ABC and catch the season premiers.
“We love providing viewers with unexpected and unique marketing campaigns that are organic to our programming,” said Michael Benson, executive vice president, Marketing, ABC Entertainment. “This is a great opportunity and a fun way to get viewers excited about the return of ‘Grey’s Anatomy,’ and TV Guide is the perfect place for it,” added Marla Provencio, executive vice president, Marketing, ABC Entertainment.
“As ‘Grey’s Anatomy’ is one of the most popular shows on television, we are delighted that ABC chose to partner with us for this unique promotion in celebration of the new season,” said Pete Haeffner, publisher, TV Guide.
Now, the article says that these will be “mailed to subscribers in New York and Los Angeles” so I’m guessing hospital gowns won’t be available for the whole of the US. If anyone has any more info, let me know.
Via | All American Patriots
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1 opinion for ABC and TV Guide Give Away Grey’s Anatomy Hospital Gown to Fans
alejandra
Sep 14, 2007 at 8:05 am
i can’t wait to the premier of grey’s anatomy season 4
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